Evaluating indicator | Explain |
Network sales | It represents the online sales achieved by enterprises through the Internet channels, and reflects the development of enterprises in network marketing and e-commerce. |
Mobile app usage rate | It indicates the user activity and downloads of enterprise mobile applications, reflecting the popularity and popularity of enterprise mobile digital services. |
Social media interaction index | It indicates the interaction degree of the enterprise on the social media platforms, including thumb up, comments, retweets, etc., and reflects the effect and influence of the enterprise in the social media marketing. |
Data analysis and application situation | It represents the application of enterprises in the use of big data and data analysis technology, including data collection, processing, mining, etc., reflecting the degree of enterprise data driven. |
Customer feedback and satisfaction | It indicates that the customer feedback data collected by enterprises through digital means reflects the satisfaction of tourists with their products and services, and is an important indicator of the digital service quality of enterprises. |