S.NO.

Hypotheses

Empirical analysis

H1

The higher satisfaction customers have, the more loyal the customers give to the operator service.

Accepted

H2a

Procedural cost has a positive significant influence on customer loyalty.

Accepted

H2b

Financial cost has a positive significant influence on customer loyalty.

Accepted

H2c

Relational cost has a positive significant influence on customer loyalty.

Rejected

H3

Switching cost is more influential than customer satisfaction.

Rejected

H4a

Procedural cost moderates the relationship between customer satisfaction and customer loyalty

Rejected

H4b

Financial cost moderates the relationship between customer satisfaction and customer loyalty

Accepted

H4c

Relational cost moderates the relationship between customer satisfaction and customer loyalty

Accepted