S.NO. | Hypotheses | Empirical analysis |
H1 | The higher satisfaction customers have, the more loyal the customers give to the operator service. | Accepted |
H2a | Procedural cost has a positive significant influence on customer loyalty. | Accepted |
H2b | Financial cost has a positive significant influence on customer loyalty. | Accepted |
H2c | Relational cost has a positive significant influence on customer loyalty. | Rejected |
H3 | Switching cost is more influential than customer satisfaction. | Rejected |
H4a | Procedural cost moderates the relationship between customer satisfaction and customer loyalty | Rejected |
H4b | Financial cost moderates the relationship between customer satisfaction and customer loyalty | Accepted |
H4c | Relational cost moderates the relationship between customer satisfaction and customer loyalty | Accepted |