Variables | Scale M | SD | Cronbach’s Alpha |
I am glad that I use this current communication service. | 4.27 | 1.065 | 0.705 |
This communication service satisfies many of my needs. | 3.57 | 1.379 | 0.701 |
My claims or problems are always dealt with quite well. | 3.80 | 1.224 | 0.725 |
It requires complicated steps to switch to another operator. | 3.07 | 1.442 | 0.708 |
I worry that the cost and services provided by the other operators might not match my expectations. | 3.40 | 1.404 | 0.711 |
It is difficult to evaluate the competence of the other operators. | 3.29 | 1.363 | 0.735 |
For switching to other operators, it still takes times and efforts to learn their services. | 2.88 | 1.712 | 0.738 |
By continuing to use the same operator, I receive certain benefits that I would not receive if I switch to a new one. | 3.53 | 1.355 | 0.710 |
Switching to a new operator would involve some up-front costs (call fees, connection fees, etc.) | 3.15 | 1.331 | 0.713 |
The service personnel of the current operator are more comfortable for me than those in other communication service companies. | 3.77 | 1.098 | 0.706 |
If I switch to other operator, I lose contact with some of my friends. | 3.58 | 1.474 | 0.750 |
I like the public image of current operator. | 3.58 | 1.451 | 0.742 |
In the future, I will always continue using the service provided by this current operator. | 3.78 | 1.180 | 0.701 |
I will always suggest my friends to use the service of this current operator. | 3.89 | 1.342 | 0.715 |