| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 |
1) cognitive effort | 0.682 |
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2) analysis | 0.585** | 0.704 |
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3) elaboration | 0.614** | 0.639** | 0.754 |
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4) memory | 0.517** | 0.547** | 0.719** | 0.760 |
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5) quality value | 0.394** | 0.336** | 0.441** | 0.326** | 0.697 |
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6) price value | 0.403** | 0.321** | 0.378** | 0.296** | 0.721** | 0.740 |
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7) emotional value | 0.364** | 0.259** | 0.415** | 0.359** | 0.685** | 0.672** | 0.629 |
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8) social value | 0.248** | 0.260** | 0.342** | 0.375** | 0.565** | 0.432** | 0.715** | 0.715 |
mean | 3.515 | 3.373 | 3.179 | 2.904 | 3.132 | 3.367 | 3.097 | 2.863 |
standard deviation | 0.841 | 0.839 | 0.842 | 0.893 | 0.723 | 0.690 | 0.650 | 0.702 |
composite reliability | 0.865 | 0.877 | 0.902 | 0.905 | 0.920 | 0.895 | 0.835 | 0.909 |