1

2

3

4

5

6

7

8

1) cognitive effort

0.682

2) analysis

0.585**

0.704

3) elaboration

0.614**

0.639**

0.754

4) memory

0.517**

0.547**

0.719**

0.760

5) quality value

0.394**

0.336**

0.441**

0.326**

0.697

6) price value

0.403**

0.321**

0.378**

0.296**

0.721**

0.740

7) emotional value

0.364**

0.259**

0.415**

0.359**

0.685**

0.672**

0.629

8) social value

0.248**

0.260**

0.342**

0.375**

0.565**

0.432**

0.715**

0.715

mean

3.515

3.373

3.179

2.904

3.132

3.367

3.097

2.863

standard deviation

0.841

0.839

0.842

0.893

0.723

0.690

0.650

0.702

composite reliability

0.865

0.877

0.902

0.905

0.920

0.895

0.835

0.909