Factors

Number

Mean

Standard Deviation

1. Functionality/Advantages

390

4.2103

0.8645

2. Brand Image

390

4.1513

0.9042

3. Quality

390

4.1359

0.8601

4. Price

390

4.1282

0.9668

5. Advertisement/References

390

3.8949

1.1162

6. Aroma

390

3.7077

1.0324

7. Availability

390

3.6359

1.0807

8. Packaging

390

3.4026

0.9617

9. Fashion and Status

390

3.2333

0.9828