| Demographics | Frequency | Percentage | Valid % | Cumulative % |
| Gender | ||||
| Female | 390 | 100 | 100 | 100 |
| Total | 390 | 100 | 100 |
|
| Age | ||||
| Below 20 years | 13 | 3.33 | 3.33 | 3.33 |
| 21 - 30 years | 145 | 37.18 | 37.18 | 40.51 |
| 31 - 40 years | 122 | 31.28 | 31.28 | 71.79 |
| 41 - 50 years | 73 | 18.72 | 18.72 | 90.51 |
| 51 - 60 years | 31 | 7.95 | 7.95 | 98.46 |
| 61 years and above | 6 | 1.54 | 1.54 | 100 |
| Total | 390 | 100 | 100 |
|
| Marital Status | ||||
| Single | 134 | 34.36 | 34.36 | 34.36 |
| Married | 256 | 65.64 | 65.64 | 100 |
| Total | 390 | 100 | 100 |
|
| Education | ||||
| SSC | 4 | 1.03 | 1.03 | 1.03 |
| HSC | 38 | 9.74 | 9.74 | 10.77 |
| Undergraduate | 143 | 36.67 | 36.67 | 47.44 |
| Graduate/postgraduate | 205 | 52.56 | 52.56 | 100 |
| Total | 390 | 100 | 100 |
|
| Occupation | ||||
| Professional | 11 | 2.82 | 2.82 | 2.82 |
| Businessman | 8 | 2.05 | 2.05 | 4.87 |
| Govt. employee | 46 | 11.79 | 11.79 | 16.66 |
| Private employee | 86 | 22.05 | 22.05 | 38.71 |
| Housewife | 57 | 14.62 | 14.62 | 53.33 |
| Student | 182 | 46.67 | 46.67 | 100 |
| Total | 390 | 100 | 100 |
|
| Monthly Income | ||||
| Below Tk.20,000 | 194 | 49.74 | 49.74 | 49.74 |
| Tk.20,000 - Tk.30,000 | 18 | 4.62 | 4.62 | 54.36 |
| Tk.30,000 - Tk.40,000 | 68 | 17.44 | 17.44 | 71.80 |
| Tk.40,000- Tk.50,000 | 74 | 18.97 | 18.97 | 90.77 |
| Above Tk.50,000 | 36 | 9.23 | 9.23 | 100 |
| Total | 390 | 100 | 100 |
|
| Use/Prefer Shampoo Brand | ||||
| Sun Silk | 74 | 18.97 | 18.97 | 18.97 |
| Dove | 46 | 11.79 | 11.79 | 30.76 |
| Head & Shoulder | 55 | 14.10 | 14.10 | 44.86 |
| Clinic Plus | 92 | 23.60 | 23.60 | 68.46 |
| Pentene Prov | 58 | 14.87 | 14.87 | 83.33 |
| All clear | 27 | 6.92 | 6.92 | 90.25 |
| L’Oréal Paris | 23 | 5.90 | 5.90 | 96.15 |
| Other | 15 | 3.85 | 3.85 | 100 |
| Total | 390 | 100 | 100 |
|