Factors | Literature/Author(s) (Year) |
1. Quality | Ida & Hidayati (2020) ; Vijayalakshmi & Gurumoorthy (2019) ; Firmansyah (2019) ; Vijayalakshmi & Manimozhy (2018) ; Irabatti & Irabatti (2013) ; Gopalsamy et al. (2011) ; Ragavendran et al. (2009) ; Vinayagamoorthy (2007) . |
2. Functionality/ Advantages | Vijayalakshmi & Gurumoorthy (2019) ; Bhimani & Patra (2015) ; Irabatti & Irabatti (2013) ; Rahman & Kazi (2013) ; Zbib et al. (2010) ; Ragavendran et al. (2009) . |
3. Brand Image | Das (2020) ; Dewi et al. (2020) ; Ida & Hidayati (2020) ; Thilgavathi & Indirapriyadharshini (2019) ; Indirapriyadharshini & Thilagavathi (2018) ; Vijayalakshmi & Manimozhy (2018) ; Ramya & Ali (2016) ; Shrivastava & Bisen (2014) ; Venkateswaran (2011) ; Ragavendran et al. (2009) . |
4. Price | Irabatti & Irabatti (2013) ; Thapa (2012) ; Gopalsamy et al. (2011) ; Vinayagamoorthy (2007) . |
5. Advertisement/ References | Firmansyah (2019) ; Vijayalakshmi & Manimozhy (2018) ; Ramya & Ali (2016) ; Bhimani & Patra (2015) ; Shrivastava & Bisen (2014) ; Kumar (2011) ; Venkateswaran (2011) . |
6. Availability | Indirapriyadharshini & Thilagavathi (2018) ; Thapa (2012) ; Vinayagamoorthy (2007) . |
7. Packaging | Thapa (2012) ; Gopalsamy et al. (2011) ; Ragavendran et al. (2009) . |
8. Aroma | Irabatti & Irabatti (2013) ; Rahman & Kazi (2013) ; Gopalsamy et al. (2011) . |
9. Fashion and Status | Das (2020) ; Thilgavathi & Indirapriyadharshini (2019) ; Ramya & Ali (2016) ; Jamal & Goode (2001) . |