Factors

Literature/Author(s) (Year)

1. Quality

Ida & Hidayati (2020) ; Vijayalakshmi & Gurumoorthy (2019) ; Firmansyah (2019) ; Vijayalakshmi & Manimozhy (2018) ; Irabatti & Irabatti (2013) ; Gopalsamy et al. (2011) ; Ragavendran et al. (2009) ; Vinayagamoorthy (2007) .

2. Functionality/ Advantages

Vijayalakshmi & Gurumoorthy (2019) ; Bhimani & Patra (2015) ; Irabatti & Irabatti (2013) ; Rahman & Kazi (2013) ; Zbib et al. (2010) ; Ragavendran et al. (2009) .

3. Brand Image

Das (2020) ; Dewi et al. (2020) ; Ida & Hidayati (2020) ; Thilgavathi & Indirapriyadharshini (2019) ; Indirapriyadharshini & Thilagavathi (2018) ; Vijayalakshmi & Manimozhy (2018) ; Ramya & Ali (2016) ; Shrivastava & Bisen (2014) ; Venkateswaran (2011) ; Ragavendran et al. (2009) .

4. Price

Irabatti & Irabatti (2013) ; Thapa (2012) ; Gopalsamy et al. (2011) ; Vinayagamoorthy (2007) .

5. Advertisement/ References

Firmansyah (2019) ; Vijayalakshmi & Manimozhy (2018) ; Ramya & Ali (2016) ; Bhimani & Patra (2015) ; Shrivastava & Bisen (2014) ; Kumar (2011) ; Venkateswaran (2011) .

6. Availability

Indirapriyadharshini & Thilagavathi (2018) ; Thapa (2012) ; Vinayagamoorthy (2007) .

7. Packaging

Thapa (2012) ; Gopalsamy et al. (2011) ; Ragavendran et al. (2009) .

8. Aroma

Irabatti & Irabatti (2013) ; Rahman & Kazi (2013) ; Gopalsamy et al. (2011) .

9. Fashion and Status

Das (2020) ; Thilgavathi & Indirapriyadharshini (2019) ; Ramya & Ali (2016) ; Jamal & Goode (2001) .