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| Hotel X | Hotel Y |
| Alignable attributes | High service timeliness | Low service timeliness |
| Room sound insulation effect is wonderful | Room sound insulation effect is average level | |
| Convenient booking process | Complicated booking process | |
| Nonalignable attributes | Responsibility of security personnel is average level | Comfortable environment |
| Some hotel staff are not very friendly | Convenient transportation near the hotel | |
| Not always accurate billing | Perfect fire protection system |