| Hotel X | Hotel Y |
Alignable attributes | High service timeliness | Low service timeliness |
Room sound insulation effect is wonderful | Room sound insulation effect is average level | |
Convenient booking process | Complicated booking process | |
Nonalignable attributes | Responsibility of security personnel is average level | Comfortable environment |
Some hotel staff are not very friendly | Convenient transportation near the hotel | |
Not always accurate billing | Perfect fire protection system |