Attributes | Correlation Coefficient | P-value | Conclusion |
Sources of product information and Celebrity advertisement | 0.217** | 0.000 | Significant |
Sources of product information and products sales | 0.362** | 0.009 | Significant |
Celebrity advertisement and discount on products | 0.260** | 0.000 | Significant |
What people like in favorite celebrity and products sales because of celebrity advertisement. | 0.216** | 0.000 | Significant
|
Favorite male celebrity and means of advertisement persuades to purchase a product. | −0.136* | 0.028 | Significant
|