Attributes

Correlation Coefficient

P-value

Conclusion

Sources of product information and Celebrity advertisement

0.217**

0.000

Significant

Sources of product information and products sales

0.362**

0.009

Significant

Celebrity advertisement and discount on products

0.260**

0.000

Significant

What people like in favorite celebrity and products sales because of celebrity advertisement.

0.216**

0.000

Significant

Favorite male celebrity and means of advertisement persuades to purchase a product.

−0.136*

0.028

Significant