Objective level

Criterion layer

Factor layer

Index layer

Index system of communication identification of ICH popular science publication

Use

U1 using habits

U11 daily habits

U12 holiday habits

U13 frequency of usage

U14 durable years

U2 using behavior

U21 from whom the audience knows this channel

Identification

G1 satisfaction degree

G11 clear demonstration

G12 acquiring knowledge

G13 integrating into relevant situation of skills and knowledge

G2 dependency degree

G21 other tasks at hand cannot be completed due to reading ICH popular science publication

G22 cognition about ICH mainly comes from ICH popular science publication

G23 audience look for relevant knowledge or travel to relevant places because they have read ICH popular science publication