Attitudes toward the brand (Ab) |
| 1 |
|
|
|
Message strategies of CSR advertising (A) | 8.28 | 1 | 8.28 | 7.39 | 0.007** |
NFC individuals (B) | 4.26 | 1 | 4.26 | 4.12 | 0.043* |
A × B | 13.62 | 1 | 13.62 | 12.17 | 0.001** |