| Variables Source | SS | df | MS | F | Sig. |
| Attitudes toward the ad (Aad) |
|
|
|
|
|
| Message strategies of CSR advertising (A) | 6.35 | 1 | 6.35 | 5.10 | 0.25* |
| NFC individuals (B) | 5.57 | 1 | 5.57 | 4.48 | 0.35* |
| A × B | 22.23 | 1 | 22.23 | 17.88 | 0.000*** |