Variables Source

Attitudes toward the ad (A_ad)

Attitudes toward the brand (A_b)

n

M

Std.

M

Std.

Message strategies of CSR advertising

CSR-information

160

4.10

1.10

4.18

1.12

CSR-transformation

160

3.83

1.19

3.86

1.03

NFC individuals

High-NFC

154

4.09

1.02

4.13

1.09

Low-NFC

166

3.82

1.27

3.88

1.08