No.

Relationship among variables

Hypothesis

Testing results

1

Community interaction à Customer perceived value

H1

Support

2

Two-way communication à Customer perceived value

H1a

Support

3

Customer participation à Customer perceived value

H1b

Support

4

Joint Solution à Customer perceived value

H1c

Support

5

Trust à Customer Loyalty

H2

Support

6

Customer perceived value à Trust

H3

Support

7

Customer perceived value à Customer Loyalty

H4

Support