No. | Relationship among variables | Hypothesis | Testing results |
1 | Community interaction à Customer perceived value | H1 | Support |
2 | Two-way communication à Customer perceived value | H1a | Support |
3 | Customer participation à Customer perceived value | H1b | Support |
4 | Joint Solution à Customer perceived value | H1c | Support |
5 | Trust à Customer Loyalty | H2 | Support |
6 | Customer perceived value à Trust | H3 | Support |
7 | Customer perceived value à Customer Loyalty | H4 | Support |