Variable

Dimension

Question

CICT

Cronbach α value

α Value after deleting

KMO

Sig.

Community

Interaction (CI)

Two-way

Communication (B)

B1

0.570

0.776

0.667

KMO = 0.823

Sig. = 0.000

B2

0.567

0.657

B3

0.589

0.653

customer participation (CP)

CP 1

0.551

0.754

0.651

CP 2

0.612

0.545

CP 3

0.656

0.374

Joint Solution (JPS)

JPS 1

0.665

0.738

0.642

JPS 2

0.632

0.366

JPS 3

0.531

0.341

Customer Perceived Value (PCA)

PCA1

0.597

0.835

0.799

KMO = 0.812

Sig. = 0.000

PCA2

0.632

0.776

PCA3

0.648

0.764

PCA4

0.711

0.735

Trust (T)

Conigitive Trust (CT)

CT1

0.775

0.858

0.763

KMO = 0.828

Sig. = 0.000

CT2

0.712

0.834

CT3

0.723

0.812

Emotional Trust (AT)

AT1

0.498

0.797

0.613

AT2

0.606

0.442

AT3

0.457

0.702

Customer Loyalty (CL)

CL 1

0.667

0.846

0.769

KMO = 0.785

Sig. = 0.000

CL 2

0.685

0.784

CL 3

0.657

0.753

CL 4

0.592

0.816

CL 5

0.694

0.762