Variables

Degree

In-degree

Out-degree

Betweenness

Closeness

Eigenvector

Modularity

Clustering

Celebrity consumer congruence

3

0

3

0

0.8

0

0

0.5

Attitude towards advertisement

5

2

3

0.5

1

0.042447912

0

0.35

Attitude towards brand

5

3

2

0.5

1

0.256822

0

0.35

Purchase intention

4

4

0

0

0

1

0

0.416667

Celebrity product congruence

4

0

4

0

1

0

0

0.416667

Brand loyalty

4

4

0

0

0

1

1

0.25

Attitude towards celebrity

1

0

1

0

1

0

1

0