| Variables | Degree | In-degree | Out-degree | Betweenness | Closeness | Eigenvector | Modularity | Clustering |
| Celebrity consumer congruence | 3 | 0 | 3 | 0 | 0.8 | 0 | 0 | 0.5 |
| Attitude towards advertisement | 5 | 2 | 3 | 0.5 | 1 | 0.042447912 | 0 | 0.35 |
| Attitude towards brand | 5 | 3 | 2 | 0.5 | 1 | 0.256822 | 0 | 0.35 |
| Purchase intention | 4 | 4 | 0 | 0 | 0 | 1 | 0 | 0.416667 |
| Celebrity product congruence | 4 | 0 | 4 | 0 | 1 | 0 | 0 | 0.416667 |
| Brand loyalty | 4 | 4 | 0 | 0 | 0 | 1 | 1 | 0.25 |
| Attitude towards celebrity | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 0 |