|
| KMO | Bartlett’s | Sig. |
| KMO | Bartlett’s | Sig. |
| Functional value | 0.813 | 380.412 | 0.000 | Brand awareness | 0.817 | 346.423 | 0.000 |
| Emotional Value | 0.777 | 425.734 | 0.000 | Perceived quality | 0.826 | 536.693 | 0.000 |
| Cost | 0.765 | 385.013 | 0.000 | Brand Association | 0.809 | 496.973 | 0.000 |
|
|
|
|
| Brand loyalty | 0.787 | 340.209 | 0.000 |