Items | Loadings | CA | CR | AVE |
Attitudes |
| 0.924 | 0.916 | 0.689 |
1. Watching educational content on Tiktok can be interesting | 0.842 |
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2. Learning with Tiktok can be fun | 0.831 |
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3. Watching educational content on TikTok can add value to my learning | 0.922 |
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4. Learning with Tiktok can be very informative | 0.696 |
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5. I have a positive attitude towards using TikTok as a learning tool | 0.843 |
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Behavioral Intention to Use |
| 0.936 | 0.918 | 0.737 |
1. I intend to use the TikTok app not only for entertaining purposes but also for educational ones | 0.793 |
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2. I expect to use Tiktok as a mobile-assisted medium of learning | 0.968 |
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3. I plan to include TikTok in my regular learning activities | 0.818 |
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4. I intend to use Tiktok for learning because it’s informative, livelier, and fun | 0.842 |
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Perceived Usefulness |
| 0.933 | 0.803 | 0.510 |
1. I see value in using TikTok as a tool for acquiring new knowledge | 0.6 |
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2. believe that TikTok could make it easier for me to learn new information | 0.615 |
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3. Using educational content on TikTok can help students improve their school performance | 0.777 |
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4. Short educational videos in Tiktok designed for teaching can be used to fulfill learning objectives and facilitate learning | 0.835 |
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Perceived Ease of Use |
| 0.906 | 0.875 | 0.587 |
1. I think that Tiktok is easy to use as a learning too | 0.825 |
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2. I find it simple to navigate through educational content on TikTok | 0.638 |
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3. TikTok features like facial filters, and text overlay make learning more engaging and easier | 0.745 |
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4. Using TikTok for learning seems easy to me | 0.778 |
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5. Learning with TikTok requires little effort on my part | 0.83 |
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Content Richness |
| 0.887 | 0. 997 | 0. 516 |
1. I find the content on TikTok to be rich and informative for learning purposes | 0.675 |
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2. TikTok has the latest educational information that can be shared and applied | 0.801 |
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3. The educational content on TikTok is comprehensive and covers a wide range of topics | 0.774 |
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4. TikTok provides up-to-date information | 0.609 |
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