Items

Loadings

CA

CR

AVE

Attitudes

0.924

0.916

0.689

1. Watching educational content on Tiktok can be interesting

0.842

2. Learning with Tiktok can be fun

0.831

3. Watching educational content on TikTok can add value to my learning

0.922

4. Learning with Tiktok can be very informative

0.696

5. I have a positive attitude towards using TikTok as a learning tool

0.843

Behavioral Intention to Use

0.936

0.918

0.737

1. I intend to use the TikTok app not only for entertaining purposes but also for educational ones

0.793

2. I expect to use Tiktok as a mobile-assisted medium of learning

0.968

3. I plan to include TikTok in my regular learning activities

0.818

4. I intend to use Tiktok for learning because it’s informative, livelier, and fun

0.842

Perceived Usefulness

0.933

0.803

0.510

1. I see value in using TikTok as a tool for acquiring new knowledge

0.6

2. believe that TikTok could make it easier for me to learn new information

0.615

3. Using educational content on TikTok can help students improve their school performance

0.777

4. Short educational videos in Tiktok designed for teaching can be used to fulfill learning objectives and facilitate learning

0.835

Perceived Ease of Use

0.906

0.875

0.587

1. I think that Tiktok is easy to use as a learning too

0.825

2. I find it simple to navigate through educational content on TikTok

0.638

3. TikTok features like facial filters, and text overlay make learning more engaging and easier

0.745

4. Using TikTok for learning seems easy to me

0.778

5. Learning with TikTok requires little effort on my part

0.83

Content Richness

0.887

0. 997

0. 516

1. I find the content on TikTok to be rich and informative for learning purposes

0.675

2. TikTok has the latest educational information that can be shared and applied

0.801

3. The educational content on TikTok is comprehensive and covers a wide range of topics

0.774

4. TikTok provides up-to-date information

0.609