Correlations

Factors

1

2

3

4

5

6

7

1

Functional value

1

2

Value for money

0.530**

1

3

Emotional value

0.492**

0.665**

1

4

Social value

0.498**

0.400**

0.378**

1

5

Novelty value

0.586**

0.597**

0.698**

0.532**

1

6

Satisfaction

0.496**

0.643**

0.769**

0.421**

0.648**

1

7

Loyalty

0.469**

0.538**

0.702**

0.336**

0.611**

0.777**

1