Entrepreneurs’ reasons | Interviewees |
Non-financial | C1—“It was very much for personal fulfilment, personally and professionally, of feeling that we have our own project”. C2—“Despite being secure in the job I had and even having progression perspectives, I know that it would not be enough in terms of income and also in terms of working hours”. IC3—“I was stationary…I think I felt a little bit the entrepreneurial vein. I’ve always been a practical person…I like to put my hands in the dough and let’s do it”. C4—“I always had the dream of having a gymnasium and a dance school”. C6—“Imagine an artist who used to do 10/12 shows a month, going to have 0. That was part of my routine, so for me it was a way for me to put my energy into something else”. |
Financial | C2—“Although I was secure in the job I had and even though I had prospects for progression, I know that it would not be enough in terms of income”. I5—“I was still completely secure where I was…when I took on this part-time project, which was only at the weekend and I took this extra income”. C6—“My career is still in music…I released an album recently and I develop things more in the creative area, not only in live shows…So I’ve been looking for alternatives, even for my own sustenance”. |
Realising a good business idea | C1—“for us that moment would be an opportunity”. C3—“I think what drove me was really seeing that there was opportunity in the market, for a different brand that would add value”. |
Lack of employment options | I5—“But then when I became unemployed…that’s when I really decided to develop more, I worked a lot on the brand”. |