FPs

Original Foundational Premise

(2004)

Modified Foundational Premise

(2008)

Updated Foundational Premise

(2016)

FP1

The application of specialized skill(s) and knowledge is the fundamental

unit of exchange

Service is the fundamental basis of exchange

Service is the fundamental basis of exchange

AXIOM STATUS

FP2

Indirect exchange masks the fundamental unit of exchange

Indirect exchange masks the fundamental basis of exchange

Indirect exchange masks the fundamental basis of exchange

FP3

Goods are a distribution mechanism for service provision

Goods are a distribution mechanism for service provision

Goods are a distribution mechanism for service provision

FP4

Knowledge is the fundamental source of competitive advantage

Operant resources are the fundamental source of competitive advantage

Operant resources are the fundamental source of strategic benefit.

FP5

All economies are services economies

All economies are service economies

All economies are service economies

FP6

The customer is always a co-producer

The customer is always a co-creator of value

Value is cocreated by multiple actors, always including the beneficiary.

AXIOM STATUS

FP7

The enterprise can only make value propositions

The enterprise cannot deliver value,

but only offer value propositions

Actors cannot deliver value but can participate in the creation and

offering of value propositions.

FP8

A service-centered view is customer oriented and relational

A service-centered view is inherently customer oriented and relational

A service-centered view is inherently beneficiary oriented and relational.

FP9

Organizations exist to integrate and transform micro specialized competences into complex services that are demanded in the marketplace

All social and economic actors are resource integrators

All social and economic actors are resource integrators

AXIOM STATUS

FP10

Value is always uniquely and phenomenologically determined by the beneficiary

Value is always uniquely and phenomenologically determined by the beneficiary

AXIOM STATUS

FP11

Value co-creation is coordinated through actor-generated institutions and institutional arrangements.

AXIOM STATUS