| This brand stimulates my curiosity and problem solving. | 0.724 |
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Customer loyalty | I will tell good things regarding my bank. | 0.872 | 0.814 | 0.821 | Zethaml et al., 1996 |
I will recommend this bank to someone that asks for my advice. | 0.725 | ||||
I will encourage my family and friends to make use of this bank. | 0.822 |