Hypothesized paths

Low jealousy provoking situation

High jealousy provoking situation

Path coefficients

R²

Path coefficients

R²

Identity Signalling à Brand Attachment

0.09^*

0.52

0.11^*

0.69

Social Recognition à Brand Attachment

0.09^*

0.13^*

Self-esteem à Brand Attachment

0.53^*

0.62^*

Achievement Signalling à Brand attachment

0.11^*

0.13^*

Identity Signalling à Brand Commitment

0.27^*

0.34

0.39^*

0.52

Social Recognition à Brand Commitment

0.12^*

0.19^*

Self-esteem à Brand Commitment

0.02^*

0.10^*

Achievement Signalling à Brand Commitment

0.18^*

0.20^*

Brand Attachment à Brand commitment

0.16^*

0.18

Brand Attachment à Willingness to Pay Price Premium

0.34^*

0.36

0.54^*

0.48

Brand Commitment à Willingness to Pay Price Premium

0.32^*

0.41^*

Structural Model Fit Statistics

χ² = 394.54, df = 4; CFI = 0.95; IFI = 0.95; SRMR = 0.074

χ² = 244.13, df = 4; CFI = 0.96; IFI = 0.96; SRMR = 0.061

Global Model Fit Statistics (Equal Regression)

χ² = 265.52, df = 19; CFI = 0.98; IFI = 0.98; SRMR = 0.027

Global Model Fit Statistics (Parallel Regression)

χ² = 259.95, df = 16; CFI = 0.98; IFI = 0.98; SRMR = 0.026

Global Model Fit Statistics (Concurrent Regression)

χ² = 205.50, df = 9; CFI = 0.99; IFI = 0.99; SRMR = 0.027