| Service quality elements | Description of service elements | Benefits provided |
| f1 | Short hotel check-in time | Speediness |
| f2 | Well-equipped facilities in hotel | Pleasure, Convenience |
| f3 | Comfortable dining environment and appetizing food | Comfortable, Pleasure |
| f4 | Short waiting time in restaurant | Speediness |
| f5 | Safe and fast transportation | Safety, Speediness |
| f6 | Pay for the items damage as the rated price | Added value, Safety |
| f7 | Buy tourists the life accident insurance | Added value, Safety |
| f8 | Distribute the scenic panorama and brochures | Pleasure, Convenience |
| f9 | Reasonable ticket fee | Pleasure |
| f10 | Reasonable dining shopping fee | Pleasure |
| f11 | Safety of public security | Safety |
| f12 | Safety of tourist facilities | Safety |
| f13 | Convenient traffic | Pleasure, Convenience |
| f14 | Public telephones provided | Convenience, Added value |
| f15 | Comprehensive network coverage | Convenience, Added value |
| f16 | Clear and sufficient road signs and facilities signs | Pleasure, Convenience |
| f17 | Enough opening time | Pleasure |
| f18 | Appropriate tour route arrangement | Convenience, Speediness |
| f19 | tourist souvenirs provided | Convenience, Speediness |
| f20 | Friendly and professional service provided by tourist guide | Pleasure, Convenience |
| f21 | Tourist guide is familiar with every interests | Pleasure, Safety |
| f22 | Informs the correlation matters needing attention | Pleasure, Safety |
| f23 | Communicate smoothly with tourist guide | Pleasure, Convenience |