Long-term view

1

Map patients

2

2

1

1

1

1

1

Market profiling

1

1

2

1

1

1

2

1

Market share?

1

2

1

3

1

Medical plan

1

Model-based meta-analysis

2

More attractive partner

1

2

1

1

MR dissemination

1

1

1

2

2

2

2

2

2

2

2

1

2

2

Patient finance

1

1

PATIENT JOURNEY

1

1

1

1

2

1

Patient profiling

3

3

1

4

1

1

1

1

1

2

Patient societies

1

2

1

1

1

Prepare the market

1

1

1

1

1

Primary market research

1

2

3

1

Prior relationship with decision-makers

2

1

Product exclusivity

1

1

2

1

1

2

1

Product fit in

2

2

1

1

1

Product packaging

1

1

1

Product perception

1

1

Product prioritising

1

1

2

2

Product profile

1

2

Product uptake

1

2

1

1

1

1

1

Provide education

1

1

1

1

Provider Targeting

2

1

2

1

1

2

Publicly available data

1

1

2

2

1

1

1

1

Qualitative market research

1

1

1

1

1

1

2

1

Quantitative market research

1

1

1

1

1

Regulatory label

1

1

2

2

1

RESPONSIVENESS

3

1

1

1

1

Therapy switch (doctor)

1

2

2

1

1

Therapy switch (patient)

1

1

1

Therapy switch (payers)

2

1

Treatment regimen

2

3

2

2

1

2

2

1

2

Virtual development teams

1

Wholesaler data

1