Competitor regulatory position |
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| 1 |
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| 1 | 1 | 1 |
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| 2 |
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Competitor sales data |
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| 1 |
| 1 | 1 | 2 |
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Competitor TPPs |
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| 1 |
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| 1 |
| 1 |
Conjoint analysis |
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| 2 |
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Cost-effectiveness analysis | 2 | 1 | 1 |
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| 1 | 3 |
| 1 |
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Disease epidemiology | 2 | 1 |
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| 2 |
| 1 | 2 |
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| 1 |
Emotional insights |
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| 1 |
| 1 |
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| 2 |
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Engage KOLs | 1 | 4 |
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EXAMPLE: Alter product |
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| 2 | 1 | 1 | 1 | 1 | 1 |
| 1 |
Expand Indication | 1 | 3 |
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| 1 | 2 |
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| 2 |
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Forecast |
| 2 | 1 |
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| 1 |
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Health economics analysis |
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| 1 | 1 | 1 |
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| 1 |
Identify alternative treatments | 1 |
| 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 3 |
| 1 |
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Identify channels |
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| 1 |
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| 1 |
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Identify clinical endpoints |
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| 3 |
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| 2 |
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| 2 |
| 1 | 1 |
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Identify decision points (BPE) |
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| 2 | 1 |
| 2 | 1 |
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| 1 | 1 | 2 | 1 |
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Identify decision-makers | 1 |
| 1 | 1 |
| 1 | 1 | 3 | 1 | 1 | 1 | 1 | 3 | 1 |
Identify demand* |
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| 1 |
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Identify differentiation opportunity |
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| 3 |
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| 2 | 1 |
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Identify disease burden |
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| 1 |
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| 3 |
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| 1 |
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| 1 |
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Identify disease perception | 1 |
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| 1 |
| 2 |
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| 2 |
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Identify indication |
| 3 |
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| 1 |
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| 2 |
Identify key target audience |
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| 1 |
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Identify KOLs | 1 | 1 | 1 | 1 |
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| 2 |
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Identify optimal TPP | 1 |
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| 1 |
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| 1 | 1 | 4 | 1 |
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Identify other types of MPs |
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| 1 |
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| 1 |
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Identify payer environment | 1 | 2 | 2 |
| 4 | 1 | 3 | 1 | 4 | 2 | 1 | 3 | 1 | 2 |
Identify price points (PSA) |
| 1 |
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| 1 | 3 |
| 3 | 1 | 1 |
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Identify product messaging |
| 2 |
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| 3 |
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| 2 |
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Identify provider drivers | 1 |
| 2 |
| 1 | 1 | 1 | 1 |
| 2 | 1 |
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Identify regulatory requirements |
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| 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 2 | 1 | 1 |
Identify side-effect profile |
| 1 |
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Identify unmet medical need |
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| 1 | 2 |
| 2 | 1 |
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| 3 | 1 |
| 2 | 1 |
Identify value for payers | 1 |
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| 1 |
| 2 |
| 1 |
| 1 |
Identify your unique selling features |
| 1 |
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| 1 |
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Informed patient |
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| 1 | 1 |
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Launch data | 2 |
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| 2 | 1 |
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| 1 |
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