Unique concept | Respondent (and frequency) | |||||||||||||
A | B | C | D | E | F | G | H | I | J | K | L | M | N | |
Ad boards |
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| 1 |
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Additional testing | 1 |
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| 1 | 1 |
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| 1 |
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Additional therapies |
| 2 |
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| 1 |
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Adherence/Compliance | 2 | 1 | 1 |
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| 1 |
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Alter delivery system | 1 |
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Alter dosing regime | 1 |
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| 1 | 1 |
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| 1 |
Awareness Adoption Curve |
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| 1 |
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Combination therapy? |
| 1 |
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Competitor pipelines |
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| 2 |
| 1 | 1 | 1 |
| 2 | 1 | 2 | 1 |
| 1 |
Competitor positioning | 1 |
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| 1 | 1 | 2 | 1 | 2 | 1 | 1 | 1 | 2 |
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Competitor priorities |
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| 1 | 1 |
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| 1 |
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| 1 |
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Competitor product perception | 1 |
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| 1 | 2 | 1 |
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| 3 |
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Competitor promotional activities |
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| 1 | 1 |
| 1 |
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| 1 |
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Competitor pros and cons | 2 |
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| 1 |
| 1 |
| 1 |
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| 1 |
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