Unique concept

Respondent (and frequency)

A

B

C

D

E

F

G

H

I

J

K

L

M

N

Ad boards

1

Additional testing

1

1

1

1

Additional therapies

2

1

Adherence/Compliance

2

1

1

1

Alter delivery system

1

Alter dosing regime

1

1

1

1

Awareness Adoption Curve

1

Combination therapy?

1

Competitor pipelines

2

1

1

1

2

1

2

1

1

Competitor positioning

1

1

1

2

1

2

1

1

1

2

Competitor priorities

1

1

1

1

Competitor product perception

1

1

2

1

3

Competitor promotional activities

1

1

1

1

Competitor pros and cons

2

1

1

1

1