Model | Unstandardized Coefficients | Standardized Coefficients | |||||
Hyp. | Independent Var. | Dependent Var. | β | Std. Error | Beta | t | Sig. |
H1 | Understanding | Re-Imagining | 0.349 | 0.045 | 0.402 | 7.739 | 0.000 |
H2 | Destination Branding | Perception | 0.417 | 0.061 | 0.270 | 6.813 | 0.000 |
H3 | Knowledge | Re-Imagining Easiness | 0.533 | 0.046 | 0.585 | 13.726 | 0.000 |
H4 | Image | Marketing | 0.206 | 0.039 | 0.222 | 6.124 | 0.000 |
H5 | Experience | Positive Bias/ Choices | 0.348 | 0.037 | 0.481 | 9.588 | 0.000 |
H6 | Negative Incidents | Destination Image | 0.148 | 0.034 | 0.161 | 4.362 | 0.000 |
H7 | no. visual manifestations | Number of Tourists | 0.335 | 0.058 | 0.210 | 6.412 | 0.000 |