Model

Unstandardized Coefficients

Standardized Coefficients

Hyp.

Independent Var.

Dependent Var.

β

Std. Error

Beta

t

Sig.

H1

Understanding

Re-Imagining

0.349

0.045

0.402

7.739

0.000

H2

Destination Branding

Perception

0.417

0.061

0.270

6.813

0.000

H3

Knowledge

Re-Imagining Easiness

0.533

0.046

0.585

13.726

0.000

H4

Image

Marketing

0.206

0.039

0.222

6.124

0.000

H5

Experience

Positive Bias/ Choices

0.348

0.037

0.481

9.588

0.000

H6

Negative Incidents

Destination Image

0.148

0.034

0.161

4.362

0.000

H7

no. visual manifestations

Number of Tourists

0.335

0.058

0.210

6.412

0.000