Model

R

R²

Adjusted R²

Std. Error of Estimate

df

Mean Square

F

Sig.

Understanding brand “Ethiopia” to re-imaging a nation

0.728^a

0.529

0.523

0.60587

Regression

128.454

4

32.114

87.483

.000^a

Residual

114.163

311

0.367

Total

242.617

315

Destination brand to perception change toward other nation brand dimension

0.824^a

0.679

0.675

0.51693

Regression

175.972

4

43.993

164.635

.000^a

Residual

83.104

311

0.267

Total

259.076

315

Degree of knowledge to easiness of reimaging

0.760^a

0.578

0.574

0.42852

Regression

78.566

3

26.189

142.618

.000^a

Residual

57.292

312

0.184

Total

135.858

315

Number of visual manifestation to degree of attraction of tourists

0.792^a

0.637

0.634

0.37802

Regression

55.509

3

25.509

111.984

.000^a

Residual

44.349

314

0.260

Total

149.858

315