Respondent Profile | Frequency | Percentage |
Share of female consumers | 283 | 78.0% |
The average age of consumers | 25 years old | 31.0% |
Share of consumers who finished tertiary education | 228 | 62.8% |
The average number of products bought impulsively per month | 5 items | 23.7% |
Average hours spent browsing online shopping sites per day | 1 hour | 41.0% |