Constructs

Full Collinearity

R²

Q^2a

e-content

2.3

e-design

3.0

e-review

3.1

e-promotion

2.3

Online Trust

3.3

0.609

0.608

Perceived Enjoyment

3.1

0.624

0.622

Impulse Buying

1.5

0.195

0.194