Constructs

EC

ED

ER

EP

OT

PE

IB

e-content

0.880

e-design

0.663

0.898

e-review

0.653

0.772

0.857

e-promotion

0.550

0.545

0.604

0.882

Online Trust

0.677

0.673

0.664

0.599

0.812

Perceived Enjoyment

0.611

0.667

0.670

0.614

0.782

0.936

Impulse Buying

0.287

0.208

0.236

0.533

0.415

0.371

0.837