Constructs | EC | ED | ER | EP | OT | PE | IB |
e-content | 0.880 |
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|
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|
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e-design | 0.663 | 0.898 |
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|
|
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e-review | 0.653 | 0.772 | 0.857 |
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e-promotion | 0.550 | 0.545 | 0.604 | 0.882 |
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Online Trust | 0.677 | 0.673 | 0.664 | 0.599 | 0.812 |
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Perceived Enjoyment | 0.611 | 0.667 | 0.670 | 0.614 | 0.782 | 0.936 |
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Impulse Buying | 0.287 | 0.208 | 0.236 | 0.533 | 0.415 | 0.371 | 0.837 |