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Conclusion

1

Customer value has a positive impact on the four dimensions of CPV.

2

Convenience has a positive impact on perceived service value, perceived social value, and perceived emotion value, but has no significant effect on perceived function value.

3

Convenience has a positive impact on perceived service value, perceived social value, and perceived emotion value, but has no significant effect on perceived function value.

4

Communication has a positive impact on all four dimensions.

5

Surroundings have a positive impact on perceived service value and perceived emotion value, but have no significant effect on perceived function value and perceived social value.

6

Streaming data has a significant impact on the four dimensions of CPV.