| Hypothetical | Normalized path factor | P value | Validation results |
| H1a: Customer value is positively correlated with perceived function value | 0.35 | *** | accept |
| H1b: Customer value is positively correlated with perceived service value | 0.15 | 0.005 | accept |
| H1c: Customer value is positively correlated with perceived social value | 0.22 | 0.016 | accept |
| H1d: Customer value is positively correlated with perceived emotion value | 0.17 | *** | accept |
| H2a: Cost is positively correlated with perceived function value | 0.63 | *** | accept |
| H2b: Cost is negatively correlated with perceived service value | −0.06 | 0.445 | not |
| H2c: Cost is positively correlated with perceived social value | 0.08 | 0.503 | not |
| H2d: Cost is negatively correlated with perceived emotion value | −0.15 | 0.006 | accept |
| H3a: Convenience is positively correlated with perceived function value | 0.04 | 0.685 | not accept |
| H2b: Convenience is positively correlated with perceived service value | 0.31 | *** | accept |
| H3c: Convenience is positively related to perceived social value | 0.29 | 0.042 | accept |
| H3d: Convenience is positively related to perceived emotion value | 0.14 | 0.029 | accept |
| H4a: Communication is positively correlated with perceived function value | 0.15 | 0.043 | accept |
| H4b: Communication is positively correlated with perceived service value | 0.23 | 0.001 | accept |
| H4C: Communication is positively correlated with perceived social value | 0.35 | 0.004 | accept |
| H4d: Communication is positively correlated with perceived emotion value | 0.52 | *** | accept |
| H5a: Surroundings is positively correlated with perceived function value | −0.02 | 0.818 | not accept |
| H5b: Surroundings is positively correlated with perceived service value | 0.31 | *** | accept |
| H5c: Surroundings is positively correlated with perceived social value | 0.06 | 0.582 | not accept |
| H5d: Environment is positively correlated with perceived emotion value | 0.20 | *** | accept |
| H6a: Streaming data is positively correlated with perceived function value | 0.16 | 0.030 | accept |
| H6b: Streaming data is positively correlated with perceived service value | 0.18 | 0.012 | accept |
| H6c: Streaming data is positively correlated with perceived social value | 0.20 | 0.005 | accept |
| H6d: Streaming data is positively correlated with perceived emotion value | 0.23 | *** | accept |