Dimension

Question item

4C + 2S

Customer value

a1. Good quality

a2. New style

a3. Comfortable to wear

Cost

b1. Reasonable price

b2. Discounts and offers

b3. can be reached quickly

Convenient

c1. Quickly obtain clothing information by scanning barcodes, etc.

c2. Selection convenience

c3. Can quickly place orders

c4. Payment security

c5. Rapid logistics

Communication

d1. Quick online after-sales processing

d2. Can feedback online

d3. The salesperson has a good attitude

d4. The merchant gives a commitment

Surroundings

e1. Exquisite store decoration

e2. Clothing display is better

e3. Cosy atmosphere

Streaming Data

f1. You can check the clothing inventory and price dynamics at any time

f2. There are private customized push

f3. You can know the latest activities of the store

f4. Get the latest clothing information and recommendations

Customer Perceived Value

Perceived Function Value

g1. The clothes I bought are very cost-effective

g2. The clothes I bought are beautiful

g3. The clothes I bought are comfortable to wear

Perceived Service Value

h1. Enjoy the experience

h2. Provide professional dressing suggestions

h3. Be respected when buying

h4. Quick after-sales service

Perceived Social Value

i1. This dress feels decent

i2. Having it can improve the way others see me

i3. Having it can make a good impression on others

i4. Having it can bring me social recognition

Perceived Emotion Value

j1. I like the brand concept of the store

j2. I like this costume experience

j3. This process makes me feel relaxed

j4. I feel good when I buy clothes

j5. This dress will bring me happiness