| Perceived Function Value | Perceived Service Value | Perceived Social Value | Perceived Emotion Value |
Customer Value | Positive (H1a) | Positive (H1b) | Positive (H1c) | Positive (H1d) |
Cost | Positive (H2a) | Negative (H2b) | Positive (H2c) | Negative (H2d) |
Convenience | Positive (H3a) | Positive (H3b) | Positive (H3c) | Positive (H3d) |
Communication | Positive (H4a) | Positive (H4b) | Positive (H4C) | Positive (H4d) |
Surroundings | Positive (H5a) | Positive (H5b) | Positive (H5c) | Positive (H5d) |
Streaming Data | Positive (H6a) | Positive (H6b) | Positive (H6c) | Positive (H6d) |