Perceived Function Value

Perceived Service Value

Perceived Social Value

Perceived Emotion Value

Customer Value

Positive (H1a)

Positive (H1b)

Positive (H1c)

Positive (H1d)

Cost

Positive (H2a)

Negative (H2b)

Positive (H2c)

Negative (H2d)

Convenience

Positive (H3a)

Positive (H3b)

Positive (H3c)

Positive (H3d)

Communication

Positive (H4a)

Positive (H4b)

Positive (H4C)

Positive (H4d)

Surroundings

Positive (H5a)

Positive (H5b)

Positive (H5c)

Positive (H5d)

Streaming Data

Positive (H6a)

Positive (H6b)

Positive (H6c)

Positive (H6d)