Hypothesis

p-value

Decision

H1: Price (P) and purchase intention (PI)

0.000

Accepted

H2: After sale services (AS) and purchase intention (PI)

0.776

Rejected

H3: Product (PD) and purchase intention (PI)

0.000

Accepted

H4: Brand product quality (BP) and purchase intention (PI)

0.000

Accepted

H5: Brand loyalty (BL) and purchase intention (PI)

0.054

Rejected