Hypothesis | p-value | Decision |
H1: Price (P) and purchase intention (PI) | 0.000 | Accepted |
H2: After sale services (AS) and purchase intention (PI) | 0.776 | Rejected |
H3: Product (PD) and purchase intention (PI) | 0.000 | Accepted |
H4: Brand product quality (BP) and purchase intention (PI) | 0.000 | Accepted |
H5: Brand loyalty (BL) and purchase intention (PI) | 0.054 | Rejected |