| Model | Unstandardized Coefficients | Standardized Coefficients | t | Sig. | |||
| B | Std. Error | Beta | |||||
| 1 | (Constant) | 1.688 | 0.388 |
| 4.353 | 0.000 | |
| Price | 0.717 | 0.065 | 0.484 | 11.026 | 0.000 | ||
| After sale service | 0.016 | 0.055 | 0.009 | 0.285 | 0.776 | ||
| Product | 0.238 | 0.031 | 0.323 | 7.783 | 0.000 | ||
| Brand product quality | −0.388 | 0.079 | −0.195 | −4.878 | 0.000 | ||
| Brand loyalty | −0.053 | 0.028 | −0.080 | −1.935 | 0.054 | ||