1) Create constancy of purpose for improvement of product and service

2) Adjust the new philosophy and take on the leadership to change

3) Cease dependence on mass inspection to achieve quality

4) End the practice of awarding business on price alone

5) Improve constantly and forever the system of production and service, to improve quality and productivity and thus decrease costs

6) Institute “on the job” training

7) Institute Leadership

8) Drive out fear of losing one's job

9) Break down barriers among departments

10) Eliminate slogans, exhortations, targets

11) Eliminate quotas be a quality worker and take pride in your work

12) Remove barriers that deprive workers of pride in workmanship

13) Institute a rigorous program of education and self-improvement

14) Put everybody in the company to work to accomplish the transformation