|
| Loadings of the 14 dimensions on the four factors | |||
| Entertaining | Humorous | Happy | Involving | |
| Exciting | .76 | .09 | .13 | .28 |
| Interesting | .75 | −.03 | .28 | .18 |
| Absorbing | .74 | .07 | .20 | .14 |
| Entertaining | .72 | .21 | .10 | −.02 |
| Engaging | .64 | .30 | .14 | .31 |
| Stimulating | .62 | .19 | .09 | −.21 |
| Enjoyable | .47 | .45 | .37 | .10 |
| Humorous | .11 | .87 | .07 | −.05 |
| Amusing | .16 | .85 | .12 | .05 |
| Happy | .23 | .00 | .90 | −.01 |
| Cheerful | .21 | .27 | .81 | .10 |
| Complicated | −.19 | −.15 | .17 | .70 |
| Involving | .41 | .19 | −.03 | .70 |
| Thought-provoking | .45 | .06 | −.08 | .61 |
| Eigenvalue | 5.22 | 1.65 | 1.28 | 1.09 |
| Variance (%) | 37.28 | 11.81 | 9.13 | 7.75 |