| Construct | Range | Description | Example |
| Prosumption Behavior | Non-Disseminated Information Interaction | Limited in the dissemination of user behavior, but still able to increase platform traffic and loyal clients | Log in |
| Browse | |||
| Add to Favorite | |||
| Thumb-up | |||
| Disseminated Information Production | Contents that platforms depend on are generated and disseminated by users | Share | |
| Review | |||
| Generate Business and Social Information | |||
| Forward | |||
| Commodity Consumption | Users purchase commodities and make deals | Customize Commodities | |
| Purchase |