| Value of internet enterprise | Indictors | Secondary indictors |
| Self-value (A) | Company culture (a1) | |
| Brand influence (a2) | ||
| Staff education (a3) | ||
| Strategic core (B) | Monthly page views (b1) | |
| Market share (b2) | ||
| Product design and service (c) | Customer flow (c1) | |
| retention time (c2) | ||
| User stickiness (c3) | ||
| Page views (c4) | ||
| Continuous innovation (c5) | ||
| Financial status (D) | Income (d1) | |
| Net cash flow (d2) | ||
| Wool yield (d3) | ||
| Potential value (E) | Gross margin (e1) | |
| Total revenue growth rate (e2) | ||
| Stock returns (e3) |