Factors	Factor loads	Explained variance (%)
Factor 1: Prestige		12.168
1) Profile name and curriculum vitae of the university faculty has been effective for me	0.510
2) Success of the university in KPSS and other examinations has been effective in my preference.	0.575
3) Perceived academic respectability of the university has been effective in my preference.	0.771
4) Brand name of the University has been effective in my preference.	0.736
5) The quality of university education has been effective in my preference.	0.744
6) Finding employment opportunities for graduates of the University has been effective in my preference.	0.553
Factor 2: Location		8.888
8) Proximity of the university to my family residence has been effective in my preference	0.909
10) Transportation opportunities of the university to my family residence has been effective in my preference.	0.905
30) Residence of my family or a relative in the city where the university is located has been effective in my preference	0.691
Factor 3: Campus		10.068
11) Physical facilities of the campus (buildings, library, canteen, etc.) has been effective in my preference.	0.599
12) Social facilities of the University (entertainment, sports, etc.) has been effective in my preference.	0.641
13) Being a safe university campus has been effective in my preference	0.565
14) The proximity of university campus to the city center has been effective in my preference	0.719
15) Dormitory, hostel and similar opportunities within the university campus has been effective in my preference	0.648
Factor 4: Opportunity		10.822
16) The student exchange program with overseas universities has been effective in my preference	0.497
17) Providing part-time jobs for students has been effective in my preference	0.607
18) The internationally recognized diplomas to graduates of the university have been effective in my preference.	0.659
19) Helping in finding jobs for graduates through the University’s career center has been effective in my preference.	0.687
20) Providing internship opportunities to students of the University has been effective in my preference.	0.542
Factor 5: Knowledge		8.969
22) The advice of my friends has been effective in my preference	0.683
23) Magazine, newspaper and information on the Internet about the university has been effective in preference.	0.726
24) The information I obtained from the University’s web page has been effective in my preference	0.705
25) Suggesting/recommendations of my high schoolteachers have been effective in my preferences.	0.673
Factor 6: Economy		8.602
26) Having cheap living conditions of the city where the university located has been effective in my preferences	0.644
27) University scholarships and financial assistance such as food preferences has been effective in my preferences	0.739
28) Having government dormitory in the city where the university located has been effective in my preferences	0.765