Factors

Factor loads

Explained variance (%)

Factor 1: Prestige

12.168

1) Profile name and curriculum vitae of the university faculty has been effective for me

0.510

2) Success of the university in KPSS and other examinations has been effective in my preference.

0.575

3) Perceived academic respectability of the university has been effective in my preference.

0.771

4) Brand name of the University has been effective in my preference.

0.736

5) The quality of university education has been effective in my preference.

0.744

6) Finding employment opportunities for graduates of the University has been effective in my preference.

0.553

Factor 2: Location

8.888

8) Proximity of the university to my family residence has been effective in my preference

0.909

10) Transportation opportunities of the university to my family residence has been effective in my preference.

0.905

30) Residence of my family or a relative in the city where the university is located has been effective in my preference

0.691

Factor 3: Campus

10.068

11) Physical facilities of the campus (buildings, library, canteen, etc.) has been effective in my preference.

0.599

12) Social facilities of the University (entertainment, sports, etc.) has been effective in my preference.

0.641

13) Being a safe university campus has been effective in my preference

0.565

14) The proximity of university campus to the city center has been effective in my preference

0.719

15) Dormitory, hostel and similar opportunities within the university campus has been effective in my preference

0.648

Factor 4: Opportunity

10.822

16) The student exchange program with overseas universities has been effective in my preference

0.497

17) Providing part-time jobs for students has been effective in my preference

0.607

18) The internationally recognized diplomas to graduates of the university have been effective in my preference.

0.659

19) Helping in finding jobs for graduates through the University’s career center has been effective in my preference.

0.687

20) Providing internship opportunities to students of the University has been effective in my preference.

0.542

Factor 5: Knowledge

8.969

22) The advice of my friends has been effective in my preference

0.683

23) Magazine, newspaper and information on the Internet about the university has been effective in preference.

0.726

24) The information I obtained from the University’s web page has been effective in my preference

0.705

25) Suggesting/recommendations of my high schoolteachers have been effective in my preferences.

0.673

Factor 6: Economy

8.602

26) Having cheap living conditions of the city where the university located has been effective in my preferences

0.644

27) University scholarships and financial assistance such as food preferences has been effective in my preferences

0.739

28) Having government dormitory in the city where the university located has been effective in my preferences

0.765