Factor | Items | Factor Loading | Eigen Value | Variance Explained (%) |
OS | I preferred to buy luxury brands I was ready to pay more for luxury brand I was attracted to luxury brands | .850 .761 .751 | 4.425 | 18.269 |
UNI | I wanted to communicate that I am unique I wanted to attach my personality with the brand name I wanted to create a distinctive personal image | .735 .619 .898 | 3.902 | 16.950 |
SC | I wanted others to accept me I wanted to create an impression on other people It wanted others to appreciate me | .765 .711 .641 | 3.720 | 15.890 |
ASC | I had a high aspiration for a status symbol I wanted everyone to know that I work abroad I wanted to show everyone that I am a successful individual | .693 .835 .769 | 3.401 | 11.965 |
SE | Socially accepted Distinctive from others Acceptance of working abroad | .589 .817 .775 | 2.961 | 11.591 |
FB | I had to take financial loans A good portion of my income is now going for repayment of loans I am anxious about my financial stability | .867 .589 .643 | 2.441 | 9.181 |
CB | Due to inadequate finance, I had purchased a few counterfeits of brands to show conspicuous consumption I knew these products are illegal, however, it helped me to get the image of luxurious consumption for a shorter period | .671 .593 | 1.836 | 7.034 |
SB | Due to inadequate finance, I had purchased a few second hands of brands to show conspicuous consumption Second-hand buying helped me to get the image of the luxury brand | .599 .697 | 1.389 | 6.120 |
CBB | I really must save a lot of money now, for that, I compromise my basic needs like food, accommodation, and health care I hardly spend money on my clothing and entertainment needs I feel it is better to save money now for the sake of a good and luxurious family life | .315 .487 .467 | .925 | 3.000 |