Factor

Items

Factor Loading

Eigen

Value

Variance Explained (%)

OS

I preferred to buy luxury brands

I was ready to pay more for luxury brand

I was attracted to luxury brands

.850

.761

.751

4.425

18.269

UNI

I wanted to communicate that I am unique

I wanted to attach my personality with the brand name

I wanted to create a distinctive personal image

.735

.619

.898

3.902

16.950

SC

I wanted others to accept me

I wanted to create an impression on other people

It wanted others to appreciate me

.765

.711

.641

3.720

15.890

ASC

I had a high aspiration for a status symbol

I wanted everyone to know that I work abroad

I wanted to show everyone that I am a successful individual

.693

.835

.769

3.401

11.965

SE

Socially accepted

Distinctive from others

Acceptance of working abroad

.589

.817

.775

2.961

11.591

FB

I had to take financial loans

A good portion of my income is now going for repayment of loans

I am anxious about my financial stability

.867

.589

.643

2.441

9.181

CB

Due to inadequate finance, I had purchased a few counterfeits of brands to show conspicuous consumption

I knew these products are illegal, however, it helped me to get the image of luxurious consumption for a shorter period

.671

.593

1.836

7.034

SB

Due to inadequate finance, I had purchased a few second hands of brands to show conspicuous consumption

Second-hand buying helped me to get the image of the luxury brand

.599

.697

1.389

6.120

CBB

I really must save a lot of money now, for that, I compromise my basic needs like food, accommodation, and health care

I hardly spend money on my clothing and entertainment needs

I feel it is better to save money now for the sake of a good and luxurious family life

.315

.487

.467

.925

3.000