Brand evangelism → Brand experience → Brand knowledge

Brand evangelism can inspire brand experience, thereby affecting brand knowledge.

Some time ago, a friend told me that this is the top website producing content in China (brand worship of brand evangelism), I did not feel that before I used in a regular manner (behavioral experience of brand experience). Now, I do think it is the top website in China producing content brand attitude of brand knowledge).

Brand citizenship behavior → Brand experience → Brand knowledge

Brand citizenship behavior can inspire brand experience, thereby affecting brand knowledge.

Nowadays, many people use WeChat to keep in touch with their friends, and share feelings in Moments (altruistic behavior of brand citizenship behavior). It is convenient to chat by using this APP (social experience of brand experience), it also allows users to transfer money and send red envelopes (behavioral experience of brand experience). However, WeChat started charging a fee for transferring money to personal bank accounts recently, which is inconvenient for us users (perceived value of brand knowledge).