Brand experience helps to inspire brand citizenship behavior.

Most of Sina’s news feed are yellow journalism, it is negative and makes me feel desperate. (emotional experience of brand experience) I never browse it but delete directly. (brand citizenship behavior) I really wish Sina website could change this. (brand citizenship behavior)

Brand citizenship behavior → Brand experience

Brand citizenship behaviorhelps to inspire brand experience.

The real Witkey platform, the real Witkey home, does not charge any membership fees, we will always support you. (brand support of brand citizenship behavior) The K68 let us have a good development space and more Witkey friends to learn from each other and help each other, (social experience, knowledge experience of brand experience), we are a super big team.

Brand experience → Brand knowledge → Brand relationship quality

Brand experience indirectly influences brand relationship quality through brand knowledge.

However, one thing happened yesterday disappointed me, (emotional experience of brand experience), which let me find that Didi Taxi is immature and still has its limitation (perceived quality of brand knowledge). It can give no guarantee for the user (the passenger) (brand trust of brand relationship quality).

Brand experience → Brand knowledge → Brand evangelism

Brand experience indirectly influences Brand evangelism through brand knowledge.

I like photograph, so this website gives me many ideas and its design is original. (knowledge experience of brand experience) This website is quite good, I like it. (brand attitude of brand knowledge）I always look for materials on this website in my work, and it works very well (brand loyalty of brand evangelism).

Brand experience → Brand knowledge → Brand citizenship behavior

Brand experience indirectly influences brand citizenship behavior through brand knowledge.

As a college student who often needs to use this kind of material, this website is very helpful to me (knowledge experience of brand experience). In this website you can find not only a variety of works of different designers, but also a lot of modern popular elements, …(perceived quality of brand knowledge) I hope the website could require designers to explain the connotation of their works when uploading photo materials … At the same time, I hope the website could give richer contents. (brand support of brand citizenship behavior)

Brand experience → Brand relationship quality → Brand evangelism

Brand experience indirectly influences Brand evangelism through brand relationship quality.

The driver did not come and said nothing!! This will cause me serious trouble!! I am so disappointed. (emotional experience of brand experience) Didi Taxi is the most untrusted APP in all APPs I have used!!!! (brand trust of brand relationship quality) I am so angry (emotional experience of brand experience). Everyone should be cautious! (brand worship of Brand evangelism) Take warning from me, I am really angry!!!! (emotional experience of brand experience)

Brand knowledge → Brand evangelism → Brand citizenship behavior

Brand knowledge indirectly influences brand citizenship behavior through Brand evangelism.

This website is familiar to most people (brand awareness of brand knowledge), it has a variety of high-definition pictures (perceived quality of brand knowledge). It is suitable for those looking for a variety of materials. Also, browsing other people’s picture albums could be helpful. (brand worship of brand evangelism) Wish the website could be better. (brand support of brand citizenship behavior)

Brand knowledge → Brand relationship quality → Brand evangelism

Brand knowledge indirectly influences Brand evangelism through brand relationship quality.

It is such a great, rare website platform (brand attitude of brand knowledge). It is so convenient to safe keep, collect and organize by the help of this website (perceived quality of brand knowledge), so I like huaban.com (brand attachment of brand relationship quality). I would highly recommend. (brand worship of brand evangelism)

Brand experience → Brand evangelism → Brand citizenship behavior

Brand experience indirectly influences brand citizenship behavior through Brand evangelism.

You can make friends with outstanding people who you will never know in real life, and discuss some specific problems with them and share your own opinions. In this way, you can broaden your horizons and have a better understanding of the world in different aspects! (social experience, knowledge experience of brand experience) …All in all, I came here especially to made this remark for Quora, and I am a big fan of Quora (brand loyalty of brand evangelism), not because of its so-called elegant style, but its sincere words and the people that attracted me (brand worship of brand evangelism). Just as the page shows ‘Your comments are likely to change the world of a person’. (altruistic behavior of brand citizenship behavior)