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| Goods-Dominant Logic | Service-Dominant Logic | prosumption logic |
| Value creator | Enterprise | Enterprise and consumer | Prosumer Prosumer and enterprise |
| Form of value creation | Enterprise creates value | Enterprise and consumer co-create value | Prosumer creates value alone Prosumer creates value under the supporting of the enterprise |
| End product | Consumer receives use value | Enterprise helps consumer produce use value | Prosumer creates use value and exchange value |
| Value producer | Enterprise is the value producer and consumer is the value receiver | Enterprise is value co-producer Consumer is value co-producer | Enterprise, platform stakeholders, and Prosumer |
| The process of value creation | The production activity of Enterprise | The consumption activity of consumer | Prosumer produces and consumes |
| Corporate profit model | Seeking to maximize the profit for each transaction | Seeking to maximize the profit for each transaction | Exploiting potential product value to achieve brand companies, distributors and consumers a win-win strategy; receiving commissions for each transaction; mixed mode |