Variable

Number of Respondents

Percent of Respondents

Female

610

51

Age (in years)

18 to 24

157

13

25 to 44

420

35

45 to 64

418

35

65+

205

17

Household income

Less than $25,000

280

23

$25,000 to $34,999

125

10

$35,000 to $49,999

164

14

$50,000 to $74,999

218

18

$75,000 to $99,999

147

12

$100,000 to $149,999

154

13

$150,000 or more

113

10

US geographic region of residence

Northeast

215

18

South

455

38

Midwest

268

22

West

263

22

Education

Did not graduate from high school

24

2

Graduated from high school, did not attend college

220

19

Attended college, no degree earned

250

21

Attended college, associates or trade degree earned

159

13

Attended college, bachelor’s (B.S. or B.A.) degree earned

339

28

Attended college, advanced (M.S., Ph.D. or Law) degree earned

195

16

Other

14

1

Household dairy product consumption

Yes, at least one member of my household consumes dairy products

1044

87

No member(s) of my household consume dairy

70

6

I do not know if anyone in my household consumes dairy, but I would be willing to purchase/consume

48

4

I do not know if anyone in my household consumes dairy, but I would not be willing to purchase/consume

39

3