Strategic Objectives

Scorecard

Action Plan

Measurement

Target

Initiative

Budget

・Profitability

・Market value

・30% CAGR

・Grow Revenue

・Seat revenue

・20% CAGR

・Fewer Planes

・Plane lease cost

・5% CAGR

・Attract and Retain

・#Repeat Customers

・70%

・Implement CRM

・$ ×××

more Customers

・#Customers

・Increase 12% annually

system

・Flight is on time

・FAA on-time arrival rating

・#1

・Quality Management

・$ ×××

・Lowest Prices

・Customer ranking

・#1

・Customer loyalty program

・$ ×××

・Fast ground

・On-ground time

・30 minutes

・Cycle-time Optimization

・$ ×××

turnaround

・On-time departure

・90%

・Develop the

・Strategic job readiness

・Yr, 1%~70%

・Ground crew training

・4 ×××

necessary skills

Yr, 3%~90%

Yr, 5%~100%

・Develop the aligned

・Information system availability

・100%

・Crew scheduling system

・$ ×××

system

・Strategic awareneses

・101%

・Communications program

・$ ×××

・Ground crew aligned

・% of ground crew stockholders

・100%

・Employee Stock Ownership

・$ ×××

with strategy

・Plan

・$ ×××