No.

Research hypothesis

Result

Ha

Assume behavioral stickiness is positively correlated with customer stickiness

Approved

Ha1

Price service is positively correlated with customer stickiness

Approved

Ha2

Product service is positively related to customer stickiness

Approved

Ha3

After-sales service is positively related to customer stickiness

Approved

Ha4

Brand service is positively related to customer stickiness

Approved

Ha5

Convenient service is positively related to customer stickiness

Approved

Hb

Assume that psychological stickiness is positively related to customer stickiness

Approved

Hb1

Assume a positive correlation between perceived responsiveness and customer stickiness

Approved

Hb2

Assume a positive correlation between perceived professionalism and customer stickiness

Approved

Hb3

Assume that perception empathy is positively correlated with customer stickiness

Approved

Hb4

Assume that perceived trust is positively correlated with customer stickiness

Approved