No. | Research hypothesis | Result |
Ha | Assume behavioral stickiness is positively correlated with customer stickiness | Approved |
Ha1 | Price service is positively correlated with customer stickiness | Approved |
Ha2 | Product service is positively related to customer stickiness | Approved |
Ha3 | After-sales service is positively related to customer stickiness | Approved |
Ha4 | Brand service is positively related to customer stickiness | Approved |
Ha5 | Convenient service is positively related to customer stickiness | Approved |
Hb | Assume that psychological stickiness is positively related to customer stickiness | Approved |
Hb1 | Assume a positive correlation between perceived responsiveness and customer stickiness | Approved |
Hb2 | Assume a positive correlation between perceived professionalism and customer stickiness | Approved |
Hb3 | Assume that perception empathy is positively correlated with customer stickiness | Approved |
Hb4 | Assume that perceived trust is positively correlated with customer stickiness | Approved |